“We found that our followers had increased TENFOLD. Very easy to work with — they really helped. They were helpful in understanding different business situations as the business was developing.”
Where they were stuck
The events business delivered strong experiences in the real world, but the social channel didn't reflect that momentum. Follower growth had flatlined, and what should have been a top-of-funnel audience engine wasn't pulling its weight commercially.
What we did
We built a content strategy tuned specifically to the events industry — leaning into behind-the-scenes, audience-centred formats, and event build-up content. The brand voice stayed the same; the distribution mechanics got an overhaul, and the funnel from reach to event ticket and partnership demand got tightened.
Content inspiring growth
A selected look at the top platform-native videos created for 4theFans, designed to introduce the brand to fans and turn the channel into the events business's primary top-of-funnel.
Our impact
The audience grew tenfold and the channel hit 10M+ views, becoming the primary top-of-funnel for the events business and driving multi-7 figures in revenue influenced across ticketing and brand partnerships.
Want this for your brand?
If the audience is there but revenue isn't catching up, there's usually a fixable gap. Let's have a look at yours.