“We went from just a few views to a few thousand, to tens of thousand until we had one that hit over 3M. It gives you credibility, it gives you influence, people can find you.”
Where they were stuck
Chester had decades of leadership insight and a well-established LinkedIn audience — but that audience lived on one platform, on one content format. Everywhere else, including the short-form video platforms where discovery actually happens at scale, his presence was invisible. The insights were valuable; the mechanism to get them distributed wasn't.
What we did
We built a cross-platform content strategy translating his written LinkedIn authority into short-form video optimised for Instagram and TikTok discovery. A structured content system made his ideas digestible without losing weight — the same substance, rebuilt for a different reading speed. We focused on making the insights shareable without watering them down.
Content inspiring growth
A selected look at the top platform-native videos created for Chester, designed to translate decades of leadership authority into platform-native short form and feed inbound speaking enquiries.
Our impact
The account grew from under 3k to 60k+ followers organically, with multiple high-performing posts reaching thousands to millions of views — including a 3M+ view breakout. Inbound speaking enquiries tripled as the broader reach fed directly back into his commercial pipeline.
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