“TWO MASSIVE breakout posts on Instagram — one over 100k and the other with 1 MILLION views. FOUR new breakout posts on TikTok gaining strong traction. HUNDREDS of new leads coming in.”
Where they were stuck
Dr. Gonzalez was posting consistently — that part was handled — but the content was overly technical for the audience he was actually trying to reach. Engagement was low, and without a conversion-focused strategy, the consistent output wasn't producing meaningful leads. The expertise was real; the translation layer was missing.
What we did
We reframed the strategy around clarity. Complex medical topics got simplified into relatable insights aligned with what patients were actually worried about, not what the literature called it. We developed a targeted content split based on the ideal patient avatar — content that explicitly spoke to the right questions, myths, and lived experiences within his niche.
Content inspiring growth
A selected look at the top platform-native videos created for Dr. Ben Gonzalez, designed to translate technical medical expertise into clear, patient-aligned content and feed inbound to the practice.
Our impact
A breakout video reached 3.5M+ views and meaningfully expanded audience reach. Two massive Instagram breakouts (one 100k+, one 1M+), four TikTok breakouts gaining traction, and hundreds of new leads coming in. Social media became a new inbound channel generating patient inquiries and leads.
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