“Your TikTok video has gone viral with 502.6k views, over half a million. Nearly every single post is taking off — the engagement and interest around your work are incredible.”
Where they were stuck
Dr. Jaffari's practice had real expertise but a flat social footprint — heavy on static posts, light on reach, and not positioned as a lead-generation channel at all. Engagement was low, visibility was minimal, and there was no structured system for converting what little attention did arrive into actual patient enquiries.
What we did
We rebuilt the channel around lead generation — positioning Instagram as a real top-of-funnel for patient acquisition rather than a passive credibility board. The content mix shifted toward short-form video to match how the discovery algorithms actually work. Profile optimisation strengthened trust signals, and a structured content system was built specifically to educate, engage, and convert.
Content inspiring growth
A selected look at the top platform-native videos created for Dr. Murtuza Jaffari, designed to reframe Instagram as a top-of-funnel channel for patient acquisition and convert reach into consultation enquiries.
Our impact
Social media started translating into real patient leads and consultation inquiries. A TikTok breakout reached 502.6k+ views, Instagram posts landed at 9,410 and 8,402 views, and a single post drove 76 leads — with 22 more generated the day after. Engagement and reach across platforms stepped up meaningfully within the first content cycle.
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