“Account finally getting traction after fake followers impacting growth — 3X audience growth, despite the presence of inactive legacy followers, driving consistent inbound patient enquiries.”
Where they were stuck
Dr. Ross inherited an account that a previous agency had actively damaged — purchased followers had poisoned the audience quality, and the algorithm had responded predictably. A large portion of the follower base was inactive or low-quality, which crushed engagement signals and made organic growth almost impossible. Meanwhile, an in-house marketing team was absorbing tens of thousands in cost to manage the posting, not drive strategy.
What we did
This was a recovery job, not a launch. We implemented a long-term account recovery strategy focused explicitly on rebuilding organic performance and engagement in a way the algorithm could trust again. Content shifted toward high-value, audience-focused formats designed to attract genuine followers within the niche — slowly restoring account health and credibility rather than chasing short-term follower count.
Content inspiring growth
A selected look at the top platform-native videos created for Dr. Nina Ross, designed to rebuild organic momentum past the fake-follower legacy and feed a steady monthly pipeline of patient enquiries.
Our impact
100x engagement across all platforms. The account is finally getting organic traction despite the legacy fake-follower drag. 3x audience growth despite the inactive legacy base. A consistent inbound pipeline of 20–50 patient enquiries per month.
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