“I'm seeing more patient inquiries coming from Instagram — and even TikTok, which I wasn't getting before. Patients are actively listing Instagram and Facebook as their source on inquiry forms.”
Where they were stuck
Dr. Bruno's practice had a strong word-of-mouth engine but an underperforming social footprint. Posting was inconsistent without a defined strategy or framework, and videos and graphics lacked platform optimisation — wrong dimensions, inconsistent brand presentation. The practice was running well in spite of social, not because of it.
What we did
We shifted the channel from passive posting to intentional growth. Profile optimisation led with real patient results and testimonials to reinforce credibility and trust. A diversified content structure gave us room to test multiple formats while maintaining a cohesive, professional visual identity. Platform-optimised formats and clear creative direction made every post feel on-brand and on-algorithm.
Content inspiring growth
A selected look at the top platform-native videos created for Dr. William Bruno, designed to shift a word-of-mouth practice into intentional social growth and lift patient enquiries across all platforms.
Our impact
Multiple high-performing videos generating strong engagement and cross-platform visibility. Immediate engagement and follower lift within the first cycle. A 60% increase in patient enquiries from all platforms combined in the first three months.
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If the audience is there but revenue isn't catching up, there's usually a fixable gap. Let's have a look at yours.