“We grew our account from 8,000 to 14,000 since working with the team and we're still growing month over month. The freelancers and other agencies we had previously worked with just didn't want to put the time in to understand our needs. Something I love about this team is our biweekly status calls and the opportunity to give feedback that's implemented immediately.”
Where they were stuck
ENBY NYC had a clear brand, a clear product line, and a genuinely underserved audience. But the content formats the mainstream beauty industry uses did not land with that audience. They needed a content approach that matched the brand's inclusive ethos and spoke to real skin concerns during transition, without falling into category clichés.
What we did
We built the content program around the founder's lived experience and the community the brand was built for — education over aesthetics, inclusion in both language and casting, and product stories grounded in real HRT-related skin journeys. The work respected the specificity that made the brand matter in the first place, and pointed every piece of content back at a clear ecommerce funnel.
Content inspiring growth
A selected look at the top platform-native videos created for ENBY NYC, designed to introduce the brand to its community and drive organic-only sales without leaning on paid acquisition.
Our impact
The brand grew its audience by 19k+ and racked up 50M+ views, driving multi-6 figures in organic sales without leaning on paid acquisition. A community that would have been expensive to reach through ads now finds the brand and converts through organic discovery.
Want this for your brand?
If the audience is there but revenue isn't catching up, there's usually a fixable gap. Let's have a look at yours.