“That one video brought in seven million views over the weekend. We had thousands of comments begging for the lead magnet.”
Where they were stuck
Yost Wellness Center had deep clinical credibility, but zero digital footprint to show for it. Their paid ad funnel had become expensive and unreliable, and with no organic presence to fall back on, lead volume was shrinking week over week. They needed to build a brand from scratch, establish trust with a health-conscious audience, and turn that trust into bookings without burning more ad budget.
What we did
We rebuilt Yost Wellness Center's online presence from the ground up. First, we established a definitive content architecture: specific authority pillars built around Dr. Yost's clinical expertise and the clinic's high-ticket wellness offering. Then our team produced a high-volume, channel-optimised short-form video stream designed to capture cold audiences and route them into a lead magnet funnel. Every piece of content had a job: grow the audience, build trust, or generate a credible inbound enquiry.
Content inspiring growth
A selected look at the top platform-native videos created for Dr. Heather Yost, designed to build the clinic's organic credibility and stabilise a weekly pipeline of qualified high-ticket enquiries.
Our impact
In six months, the clinic grew from zero digital presence to 50,000+ engaged followers with a viral content stream generating 21M+ views on a single piece of content. Weekly inbound leads stabilised at 50-100 qualified enquiries, all organic. The brand's growing credibility even earned a national media feature in the Daily Mail. Paid ad dependency dropped, ad efficiency improved, and the clinic now has a compounding asset it will continue to benefit from for years.
Want this for your brand?
If the audience is there but revenue isn't catching up, there's usually a fixable gap. Let's have a look at yours.