“I'm really happy with everything that you guys are doing. I love the fact that you just get it — you understand it and execute exactly what I'm thinking.”
Where they were stuck
Lalitaa came to us with a well-developed creative direction and a strong point of view — but the account's history was working against her. A previous agency had purchased followers, which degraded organic growth and suppressed the follower-to-engagement ratio in ways the algorithm responded to. Execution and scale had also become bottlenecks; the strategy was there, the operational backbone wasn't.
What we did
We designed a strategy that explicitly worked around the inherited follower problem — maximising engagement and organic reach in ways the algorithm would still reward, despite the dead weight in the follower base. Her creative direction stayed intact. What changed was the distribution: structured posting systems, format testing, and consistent amplification of the highest-performing formats.
Content inspiring growth
A selected look at the top platform-native videos created for Dr. Lalitaa Suglani, designed to recover the account from purchased-follower drag, drive multi-million view breakouts, and back her book launch.
Our impact
The account produced breakout videos at 19.9M+, 9.7M+ and 1.8M+ views and built strong, compounding engagement — enough to support a book launch and a 140% lift in inbound enquiries. Attribution shows $1M in revenue influenced through the content channel.
Want this for your brand?
If the audience is there but revenue isn't catching up, there's usually a fixable gap. Let's have a look at yours.