“We've been on Instagram loads lately, so every time someone follows we send them a DM to try to start a conversation. It's working well — we're getting quite a lot of people interested, and your efforts really help.”
Where they were stuck
Megan had strong coaching positioning and a clear offer, but the channel wasn't translating that expertise into qualified conversations. Audience growth without a structured DM and content strategy left the funnel leaky on the back end.
What we did
We tightened the content engine around the highest-leverage coaching themes and layered in a DM strategy designed to turn engaged viewers into real conversations. Hook, narrative, and CTA structure were calibrated for direct-response behaviour, not just impressions.
Content inspiring growth
A selected look at the top platform-native videos created for Megan, designed to build her coaching authority and feed a multi-6-figure revenue engine through organic content.
Our impact
The audience grew by 20k+ with 500k+ views compounding across the account, and the content + DM engine influenced multi-6 figures in revenue.
Want this for your brand?
If the audience is there but revenue isn't catching up, there's usually a fixable gap. Let's have a look at yours.