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Where they were stuck
Mintahoe is a family-owned catering and events business with 30+ years of offline authority — and that credibility wasn't translating online. In-house social managers were stretched thin, content had no strategic backbone, and there was no pathway from organic reach to real inbound leads. The digital channel simply wasn't pulling its weight for a business of this scale.
What we did
We repositioned the brand as an educational authority in the catering and events space, then built a conversion-focused content strategy designed for viral, high-retention formats. Publishing cadence got pinned to performance insights rather than intuition, and we layered in a lead capture system tuned for large-contract B2C bookings.
Content inspiring growth
A selected look at the top platform-native videos created for Mintahoe, designed to translate 30+ years of offline catering authority into a digital pipeline that feeds monthly contract opt-ins.
Our impact
The account now generates 20M+ organic views and lands between 200 and 500 opt-ins every month. Since the strategic shift, the channel has driven multi-7 figures in contract value — turning a scattered social presence into a structured revenue pipeline, with operations running on a repeatable content system.
Want this for your brand?
If the audience is there but revenue isn't catching up, there's usually a fixable gap. Let's have a look at yours.