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Nina Parvaresh (Concept Me by Nina)

Structuring Social Into a $4M Revenue-Influencing Growth Channel

Business BrandAuthority-LedPhysical Products
Nina Parvaresh

“We've got amazing follower growth this week — 113.96% Followers Growth Rate.”

Nina Parvaresh
Nina ParvareshInterior Designer & Brand Founder
The problem

Where they were stuck

Nina had been pouring significant personal time and resources into managing her social media, but the return simply wasn't there. The challenge was a compounding one: because the brand was so visually and tonally specific, delegating execution had been almost impossible — nothing that came back felt on-brand enough to post. So she kept doing it herself, and it kept being a cost centre.

The approach

What we did

We built a social strategy specifically designed to remove operational burden without touching her aesthetic or voice. A clear content framework — high-quality visuals, consistent cadence, audience-discovery-optimised formats — gave execution a repeatable structure she could trust. The creative bar didn't drop; her calendar just freed up.

The creative

Content inspiring growth

A selected look at the top platform-native videos created for Nina, designed to structure a fragmented social effort into a brand growth channel with attributable revenue impact.

The result

Our impact

The account scaled to 45k+ followers with a steady Followers Growth Rate of ~114% over 90 days, and what had been a time drain became a structured, scalable brand growth channel. Revenue influence attributed to the channel reached $4M.

45k+Follower growth
$4MRevenue influenced
~114%90-day follower growth rate
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