“One of the things I'll say about the team is they are absolutely obsessed with videos going viral, which I think is extraordinary. They know how to get viral content, how to get your content to go viral — that's really one of the most astonishing things.”
Where they were stuck
The long-form work was excellent — but the distribution was bottlenecked. Episodes carried genuine educational substance, yet the audience who needed it most wasn't finding the channel at scale, and there was no consistent way to translate that long-form depth into formats the algorithms reward.
What we did
We built a multi-platform content engine around the podcast — repurposing each episode into platform-native short-form for YouTube, Instagram, and TikTok rather than posting the same clip everywhere. Hooks, pacing, and packaging were calibrated to each platform's discovery mechanics, with a consistent publishing cadence holding it in place.
Content inspiring growth
A selected look at the top platform-native videos created for Smita, designed to build her podcast and educator brand into a leading engine in its niche with compounding subscribers and views.
Our impact
The channel scaled to 350k+ YouTube subscribers and 70k+ Instagram followers, with 70M+ views compounding across the account. The podcast went from underdistributed to one of the strongest educator engines in its niche.
Want this for your brand?
If the audience is there but revenue isn't catching up, there's usually a fixable gap. Let's have a look at yours.