“They really listened to exactly what we needed — the look we were going for. Anytime we had any issues they always came back with something better. If you're thinking about working with them, they are pretty amazing at what they do.”
Where they were stuck
Suzan's coaching practice was already trusted and referred — but trust had to keep arriving fresh, and that meant a content channel that consistently brought new audiences in. The existing approach wasn't structured enough to do that reliably, and the absence of a steady inbound engine left revenue more dependent on past clients than was healthy.
What we did
We built the content strategy around the highest-leverage coaching themes — the ideas where Suzan's perspective is hardest to copy — and optimised the hook, narrative, and CTA structure for the formats the algorithms actually reward. Cadence was held in place by performance data, not intuition.
Content inspiring growth
A selected look at the top platform-native videos created for Suzan, designed to translate her coaching expertise into her highest-performing videos to date and influence annual revenue across her offers.
Our impact
The audience grew by 20% with the highest-performing videos to date hitting the channel, and the content engine influenced $2M in annual revenue across her offers.
Want this for your brand?
If the audience is there but revenue isn't catching up, there's usually a fixable gap. Let's have a look at yours.