“You have most of the capabilities under one roof. Design, videos, reels — nothing you were really leaning on us on. We wanted a hands-off solution whilst we were trying to raise money. That was very attractive, and that's what worked for us.”
Where they were stuck
Train Hugger was the classic early-stage bind — sharp positioning, constrained budget, and direct competition from entrenched platforms with much larger war chests. The sustainability differentiator was real, but only meaningful if the audience and investors who cared about it could actually find the brand.
What we did
We took the entire media operation end-to-end: strategy, production, cross-platform distribution. The content leaned into what the incumbents could not authentically claim — tree-planting milestones, B-Corp pursuit, and the quiet case for a lower-impact choice at the same price point — and built the kind of public-facing credibility that supported the venture story.
Content inspiring growth
A selected look at the top platform-native videos created for Train Hugger, designed to build organic reach that competes with the incumbent rail giants' paid efforts and back the company's $5M capital raise.
Our impact
Organic reach scaled to 3M+ views with 10k in follower growth, making the channel a credible competitor to the incumbents' paid efforts. The brand credibility built through that work supported a $5M capital raise, while the founding team kept their attention on the product and sustainability commitments rather than managing a fragmented marketing stack.
Want this for your brand?
If the audience is there but revenue isn't catching up, there's usually a fixable gap. Let's have a look at yours.