““Wait, Do You Actually Need to Clean Your Cleaning Tools? We Asked Pros, and They All Agreed” is live on The Spruce. It was also picked up by YahooLife. We expect this to reach a total estimated audience of over 211M people!”
Where they were stuck
Trish had never filmed a single piece of content before we started. Her knowledge was deep and practical, but social media felt foreign — and the honest concern wasn't just technical, it was personal. She didn't want to show up online in a way that felt performative or inauthentic. Without a system, the knowledge couldn't become content.
What we did
We built a deliberately beginner-friendly content system that protected what was working — her personality, her expertise — while giving her simple, repeatable structures she could film confidently. The strategy prioritised authenticity and clarity over production gloss. Consistency did the rest.
Content inspiring growth
A selected look at the top platform-native videos created for Trish, designed to introduce a first-time creator to a national audience, drive a multi-million view breakout, and earn pickup from major media.
Our impact
Trish grew from 3.9k to 31k+ followers, produced a 17.5M+ view breakout video, and earned a feature in Martha Stewart's online magazine plus pickup on YahooLife — an expected combined reach of over 211 million people from a single contribution.
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