“We started at 0 and we're sitting right now on 70k on Instagram, 170k on TikTok, 150k+ on Facebook. It would've never happened without the team.”
Where they were stuck
The podcast launched at zero. No existing audience, no proven content formats, no established voice online. The ambition was to build real cross-platform reach and translate that audience into revenue — not just settle for presence on one channel.
What we did
We built a multi-platform content strategy designed to exploit each channel's native discovery mechanics — separate format-optimised pipelines for Instagram, TikTok, and Facebook rather than the same clip everywhere. Long-form podcast episodes were repurposed into short-form moments engineered for reach, and a consistent publishing cadence held the growth engine in place.
Content inspiring growth
A selected look at the top platform-native videos created for Hardly Initiated, designed to build the podcast brand from zero and grow a multi-platform audience that compounds revenue.
Our impact
The brand grew from zero to 200k+ combined followers across Instagram, TikTok, and Facebook, with 20M+ views fuelling a revenue platform that has now influenced multi-7 figures in commercial outcomes.
Want this for your brand?
If the audience is there but revenue isn't catching up, there's usually a fixable gap. Let's have a look at yours.