“We turned the brand's presence from an inconsistent channel into one of the company's most powerful revenue-generating channels - growing at 8k followers a week and feeding thousands of qualified leads directly into Mindvalley's product funnel every month.”
Where they were stuck
Despite a recognisable name and an existing audience, Vishen's social presence was producing minimal engagement. Content was inconsistent with no clear editorial direction, paid ads were running without organic content underneath to capture and warm audiences — which made spend inefficient — and the account was actually losing followers rather than growing. The commercial opportunity of the brand's presence was going unrealised.
What we did
We audited and restructured the entire content approach, moving from inconsistent posting to a disciplined, authority-first editorial method. High-retention content formats were built to capture organic attention and convert it into newsletter subscribers, and content pillars were aligned directly to Mindvalley's product ecosystem — from entry-level digital products through to premium $10k offers. The result was a compounding content approach designed to grow audience, warm leads, and feed directly into the company's monetisation funnel.
Content inspiring growth
A selected look at the top platform-native videos created for Vishen, designed to scale a $100M founder's social into a direct revenue channel and feed monthly newsletter opt-ins for the product ecosystem.
Our impact
The brand's presence transformed from an inconsistent channel into one of the company's most powerful revenue-generating channels. Engagement lifted 4x in the first three months, follower growth reached 8k per week, and the account produced 5,000–10,000 qualified newsletter opt-ins per month feeding directly into products spanning $50 to $10,000.
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If the audience is there but revenue isn't catching up, there's usually a fixable gap. Let's have a look at yours.